data protection

Privacy Policy
This privacy policy describes how Estaviva.com (the “Site” or “we”) collects, uses and discloses your personal information when you visit the Site or make a purchase.

Collection of Personal Information
When you visit the Website, we collect certain information about your device, your interaction with the Website and information necessary to process your purchases. We may also collect additional information when you contact us for customer service. In this Privacy Policy, we refer to any information that uniquely identifies an individual (including the information listed below) as “personal information.” Please see the list below for more information about what personal data we collect and why.

Device Data

Examples of personal data collected: web browser version, IP address, time zone, cookie information, what websites or products you view, search terms and how you interact with the website.
Purpose of collection: To load the website correctly for you and to carry out analyzes of website usage in order to optimize our website.
Source of collection: Collected automatically when you visit our website using cookies, log files, web beacons, tags or pixels.
Disclosure for business purposes: Disclosure to our processor Shopify and the advertising platforms Pinterest and Facebook.

Order information.

Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers), email address and telephone number.
Purpose of data collection: to offer you products or services, to fulfill our contract, to process your payment details, to organize shipping and to send you invoices and/or order confirmations, to communicate with you, to screen our orders for possible risks or fraud monitor and, if consistent with your shared preferences, to provide you with information or advertising about our products or services.
Source of data collection: collected from you.
Disclosure for business purposes: Disclosure to our processor Shopify and suppliers.
Customer service information.

Examples of personal data collected: name, location, product and subject of contact.
Purpose of the survey: customer service.
Source of collection: collected from you.
Disclosure for a business purpose: none.

Disclosure of personal information.
We share your personal information with service providers to enable us to provide our services and fulfill our contracts with you as described above. For example:

We use Shopify to run our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your personal information to send you targeted advertisements or marketing communications that we believe may be of interest to you. An example:

We use Google Analytics to understand how our customers use the website. Further information about how Google uses your personal data can be found here: https://policies.google.com/privacy?hl=en.You. You can also unsubscribe from Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can deactivate targeted advertising on:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
In addition, you can opt out of You can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Use of personal information
We use your personal information to provide you with our services, such as: b offering products for sale, processing payments, shipping and fulfilling your order, and informing you about new products, services and offers.

LEGAL BASIS.
If you are a resident of the European Economic Area (EEA), we process your personal data in accordance with the General Data Protection Regulation ("GDPR") on the following legal bases:

Your consent;
To fulfill the Contract between you and the website;
To comply with our legal obligations;
To protect your vital interests;
To carry out a task carried out in the public interest;
For our legitimate interests, which Your basic rights and freedoms do not prevail.
RECORD
When you place an order through the website, we will retain your personal information for our records until you ask us to delete it. For more information about your right to deletion, see the “Your Rights” section below.

AUTOMATIC DECISION MAKING
If you live in the EEA, you have the right to object to processing based solely on automated decision making (including profiling) if such decision making has legal effects on you or otherwise significantly impaired.

We do not use fully automated decision-making that has legal or otherwise significant implications for customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant impact on you.

Services that contain elements of automated decision-making include:

Temporary deny list of IP addresses associated with repeatedly failed transactions. This denial list will remain in effect for a small number of hours.
Temporary denial list of credit cards associated with declined IP addresses. This denial list will remain in place for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the personal data we hold, to be transferred to a new service and to correct, update or delete your personal data to demand. If you would like to exercise these rights, please contact us using the contact details provided below.

Your personal data will initially be processed in Ireland and then transferred for storage and further processing outside Europe, including. a to Canada and the United States. For more information about how data transfers comply with GDPR, see Shopify's GDPR white paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA
If you are a California resident, you have the right to access the personal information we hold about you (also known as the "right to access") to switch to a new service and request that your personal information be corrected, updated or deleted. If you would like to exercise these rights, please contact us using the contact details provided below.

If you would like to designate an authorized representative to make these applications on your behalf, please contact the address below.

Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our website. We use a range of different cookies including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (e.g. b Registration and selection of region). This means that you do not have to re-enter this information each time you return to the website or move from one page to another. Cookies also provide information about the use of the website, e.g. b whether you are a first time visitor or a regular visitor.

We use the following cookies to optimize your experience on our website and to provide our services.

COOKIES NECESSARY FOR THE FUNCTIONING OF THE SHOP
Name Function
_ab Used in connection with access to administration.
_secure_session_id Used in connection with navigation through a shop window.
cart Used in connection with the shopping cart.
cart_sig Used in conjunction with checkout.
cart_ts Used in conjunction with checkout.
checkout_token Used in connection with checkout processing.
secret Used in connection with checkout.
secure_customer_sig Used in conjunction with customer login.
storefront_digest Used in conjunction with customer login.
_shopify_u Used to facilitate updating customer information.

REPORTING AND ANALYSIS
Name Function
_tracking_consent Tracking settings.
_landing_page Tracking of landing pages.
_orig_referrer Tracking of landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics related to marketing and recommendations.
_shopify_sa_t Shopify analytics related to marketing and recommendations.
_shopify_y Shopify analytics.
_y Shopify analytics.

How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or a "session" cookie. Session cookies remain until you stop browsing, and persistent cookies remain until they expire or are deleted. Most cookies we use are persistent cookies and expire between 30 minutes and two years after they are downloaded to your device.

You can control and manage cookies in various ways. Please remember that deleting or blocking cookies may impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can decide whether you want to accept cookies via your browser settings. You can often find these settings in your browser's "Tools" or "Settings" menu. For more information about how to change your browser settings or block, manage or filter cookies, see your browser's help file or websites such as www.allaboutcookies.org.

Please also note that blocking cookies may prevent information from being passed on to third parties, e.g. b to our advertising partners, cannot completely prevent. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

DO NOT FOLLOW
Please note that there is no standard industry agreement on how to respond to Do Not Track signals, and we do not change our data collection and use practices when we receive one recognize such a signal from your browser.

Changes
We reserve the right to update this privacy policy from time to time, e.g. b changes in our practices or other operational, legal or regulatory reasons.

Please contact
If you would like more information about our privacy policy, have any questions or would like to make a complaint, please contact us by email at info@mytrendy-store.de

Last updated on: 15-03-2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.